[ Creating physical brand elements that disrupts ]

​

Earth Rated is a brand that celebrates pet ownership – and it needed a new identity to reflect its growing ambitions.

Earth Rated was founded in 2010 to make life with dogs simpler and better. As the brand evolved, it required a full rebrand to reflect its growth. The LAYER design created a playful and welcoming new identity to take the business into the future and a strategy to ensure cohesiveness across existing and new product ranges.

The Wipes packaging designed for Earth Rated was an exersize in technical FMCG packaging, surface modelling and plastic moulding DFM to create a physical manifestation of the new earth rated brand.